--- title: "Search engine marketing method: steps and deliverables" description: "Dealmood & Solutions' method for your Search engine marketing projects: kickoff, taking over existing work, steps, timelines, deliverables and approvals." url: https://dealmood-solutions.com/en/services/search-engine-marketing/method lang: en alternates: fr: https://dealmood-solutions.com/services/referencement/methode de: https://dealmood-solutions.com/de/leistungen/suchmaschinenmarketing/methode it: https://dealmood-solutions.com/it/servizi/posizionamento-sui-motori/metodo --- How we work # How we run your Search engine marketing project From the first conversation to delivery, every decision is explained, every step produces a verifiable result and nothing moves forward without your approval. [Choose your starting point](https://dealmood-solutions.com/en/services/search-engine-marketing/method#points-de-depart) · [Back to the service](https://dealmood-solutions.com/en/services/search-engine-marketing) Where you stand ## We don't restart every project from scratch. We tailor the first days of the engagement to your reality: a brand-new idea, an existing solution or a problem that needs solving fast. New website · 01 ### You are launching your website We build search optimization in from the design stage, plus ads so you are visible from day one. How we get started - Keyword and search intent research - Optimized site structure and page templates - Launch SEA campaign if needed Existing website · 02 ### Your website doesn't bring in enough customers We find what is holding you back and start with the most profitable actions. - Full audit, including your visibility in AI tools - Priority technical fixes - Optimization of high-potential pages Traffic drop · 03 ### Your traffic has suddenly dropped Google update, redesign, technical issue or penalty: we find the cause before taking action. - Diagnosis of the drop (dates, pages, affected queries) - Fixing redirects and indexing - Recovery plan tracked every week The full process ## A clear path forward, with no gray areas. At every step, you know what was done, what was delivered and what decision is needed to move on. 1. 01 · 1 to 2 weeks **Audit and goals** We measure where you stand on search engines, maps and AI tools, and choose with you the types of search marketing that make sense. What we do - Technical crawl of the website - Analysis of rankings, traffic and competitors - Testing AI assistant answers about your field Why this step: Without an initial assessment, it is easy to invest in search marketing actions that will have no effect. The audit shows where you stand on search engines, maps and AI assistants, and where the quickest wins are. You get a prioritized action plan suited to your budget and your markets. How we proceed, line by line 1. 1 We start with a video call about your business, your customers, your markets and your sales goals. 2. 2 We crawl your website with an analysis tool to identify errors, blocked pages, slow pages and duplicates. 3. 3 We analyze Search Console and your analytics tool to measure your current rankings, traffic and conversions. 4. 4 We study the keywords your customers search for and how your competitors position themselves. 5. 5 We ask several AI assistants about your field to see whether and how your business is cited. 6. 6 We check your local presence, such as your business listing, if it is relevant to your activity. 7. 7 We present the audit report and decide together which types of search marketing are useful and what the priorities are. Who does what An SEO consultant carries out the technical audit and keyword analysis, with a project manager who builds the action plan. You share your sales goals and approve the priorities and budget. What you provide - Access to Google Search Console and your analytics tool - The list of your priority products or services and your markets - The names of your main competitors - Your budget and your approval of the action plan What you receive Audit report and prioritized action plan Your approval You approve the priorities, budget and target markets. 2. 02 · 1 to 4 weeks depending on the website **Technical foundations** We fix whatever prevents search engines and AI tools from reading your website properly. What we do - Indexing, redirects and sitemap - Speed and Core Web Vitals - Structured data and llms.txt Why this step: A slow, poorly indexed or hard-to-read website prevents search engines and AI tools from understanding your pages, however good they are. Fixing these foundations makes every subsequent action effective. You start from a healthy base, with a precise log of every change. How we proceed, line by line 1. 1 We rank the technical issues from the audit by impact and start with those that block indexing. 2. 2 We fix indexing errors, broken redirects and duplicates, and update the sitemap and robots.txt file. 3. 3 We improve speed and Core Web Vitals: images, script loading, caching and hosting. 4. 4 We add structured data suited to your pages and an llms.txt file to guide AI assistants. 5. 5 We apply changes to a test copy whenever possible, then to the live website. 6. 6 We record every change in a shared log and check the results in Search Console and speed testing tools. Who does what A technical SEO consultant defines the fixes and a web developer applies them to the website. You give us the necessary access or liaise with your current technical provider. What you provide - Administrator access to your website, CMS or code - Access to your hosting or the contact details of your technical provider - Your agreement on the time slots for deploying changes What you receive Fixed website and change log Your approval Search Console and speed tests confirm the fixes. 3. 03 · Every month **Content, authority and campaigns** We optimize and create pages, build your authority and launch the planned ads. What we do - Optimizing and creating priority pages - Links and citations from recognized sources - SEA campaigns, local listings, videos and images as planned Why this step: Search engines and AI tools highlight pages that clearly answer questions and websites recognized by other sources. This step creates that content, builds your authority and activates paid campaigns if they are part of the plan. You gain lasting visibility, and nothing is published without your approval. How we proceed, line by line 1. 1 Every month, we choose with you the pages to optimize or create, based on the action plan's priorities. 2. 2 We write or rewrite these pages to answer your customers' questions precisely, with carefully crafted titles and internal links. 3. 3 We seek links and citations from recognized sources in your industry, without buying dubious links. 4. 4 We update your local listings, videos and images with consistent descriptions and information. 5. 5 If the plan includes SEA, we create the campaigns, ads and conversion tracking in your advertising account. 6. 6 We submit every piece of content and every ad to you for review, then publish after your approval. Who does what A web copywriter produces the content, the SEO consultant manages authority building and local SEO, and an SEA specialist runs the paid campaigns. You contribute your business expertise and approve every publication. What you provide - Your expertise on your products, services and your customers' frequent questions - Access to your advertising accounts and business listings if needed - The monthly advertising budget if SEA campaigns are planned - Review of content and ads within the agreed timeframes What you receive Published pages, earned links and active campaigns Your approval You review and approve every piece of content and every ad. 4. 04 · Ongoing tracking, monthly review **Measurement and adjustment** We track results and redirect efforts toward what pays off most. What we do - Tracking rankings, traffic and conversions - Tracking AI citations - Monthly report and new priorities Why this step: Search marketing is constantly changing with search engine updates, competitors and AI assistants. Measuring regularly lets you stop what doesn't work and strengthen what pays off. Every month, you understand what your investment is producing. How we proceed, line by line 1. 1 We continuously track rankings for priority keywords, search traffic and conversions. 2. 2 We ask AI assistants about your field again to track how your citations evolve. 3. 3 We monitor Search Console alerts and react quickly to any unusual drop. 4. 4 For SEA campaigns, we adjust bids, keywords and ads according to their profitability. 5. 5 At the end of the month, we write an annotated report comparing results with the indicators agreed at the outset. 6. 6 We present this report to you by video call and set the priorities for the following month together. Who does what The SEO consultant tracks the indicators and writes the report, the SEA specialist optimizes the campaigns and the project manager leads the review. You share your sales results and approve the new priorities. What you provide - Continued access to your analytics tools and Search Console - Your feedback on the enquiries and sales actually generated - Time each month for the review and approval of priorities What you receive Annotated monthly report Your approval The indicators agreed at the outset show the progress. Our commitments ## A collaboration designed to stay under your control. 01 ### Transparency You see progress, decisions, risks and next steps without waiting for a crisis meeting. 02 ### Continuous validation Key choices are demonstrated and approved along the way rather than discovered at delivery. 03 ### Verifiable quality Every outcome is tied to concrete criteria for functionality, security, performance or adoption. 04 ### Knowledge transfer Documentation and onboarding are part of the engagement, so you never depend on us unnecessarily. First step ## Let's start by understanding your situation. Tell us about your project, even if it's still vague or already in trouble. Together, we'll find the safest place to start. [Tell us about your project](https://dealmood-solutions.com/en/contact?service=referencement)