--- title: "SEO, SEA and GEO: Google and AI search" description: "Complete search engine marketing: SEO, SEA, SEM, GEO, AEO, local, international, technical, content, on-page, off-page, video, image and e-commerce SEO." url: https://dealmood-solutions.com/en/services/search-engine-marketing lang: en alternates: fr: https://dealmood-solutions.com/services/referencement de: https://dealmood-solutions.com/de/leistungen/suchmaschinenmarketing it: https://dealmood-solutions.com/it/servizi/posizionamento-sui-motori --- Get found on Google and cited by AI # Search engine marketing: get found on Google and cited by AI Your customers look for you on Google and Bing, on Google Maps, on YouTube, in Google Images, and increasingly by asking ChatGPT, Gemini, Copilot or Perplexity. Search engine marketing covers every way of appearing in those places: for free, thanks to a well-built and well-written website, or paid, through ads. We handle every type of search marketing, explain which one serves your goals, and measure every month what it brings you, wherever you are in the world. [Talk about your project](https://dealmood-solutions.com/en/contact?service=referencement) · [See our method](https://dealmood-solutions.com/en/services/search-engine-marketing/method) Your outcome ## A solution that's useful today and solid tomorrow. 01 ### More qualified visits Visitors who arrive searching for exactly what you offer. 02 ### Cited by AI An offer that ChatGPT, Gemini, Copilot and Perplexity understand and recommend, with your link. 03 ### A technically healthy website Fast, well indexed, error-free and ready for search engine updates. 04 ### Measured results Every month, clear figures on rankings, traffic and leads generated. The service in detail ## Search engine marketing: what the service includes Who it's for: Businesses, freelancers, shops, online stores, startups and organizations that want more customers coming from Google, maps, videos or AI assistants: whether your website is new, being redesigned or has been online for years, in one language or several, for a single neighborhood or for several countries. ### SEO: organic search SEO (Search Engine Optimization) means getting your website to appear in the free results on Google and Bing, the ones shown below the ads. Nobody pays to be there: search engines rank the pages they consider the most useful, trustworthy and fast. It is long-term work whose effects last well beyond the effort. - Full audit of your website and current rankings - Action plan prioritized by impact and effort - Implementation of the technical, content, on-page and off-page work described below - Monthly tracking of rankings, traffic and leads generated What you get: visitors arriving every day while searching for exactly what you offer, without paying for every click. ### SEA: paid search SEA (Search Engine Advertising) refers to the paid ads shown at the top of Google and Bing results, or in Google Shopping. You pay per click and your ads appear from day one: ideal for launching an offer, testing a market or supporting SEO while it gains momentum. - Creation and structure of Google Ads and Microsoft Advertising campaigns - Choice of keywords, bids, locations and ad schedules - Ads and landing pages written to convert - Conversion tracking and weekly optimization What you get: immediate visibility, a controlled budget and the real cost of every lead or sale. ### SEM: your overall search strategy SEM (Search Engine Marketing) is the term that brings SEO and SEA together. Rather than handling them separately, we manage them as one: ads cover the searches where you don't rank well yet, then the budget shrinks as organic search takes over. - Keywords split between organic and paid - No paying twice for searches where you already rank first - Ad data guides which content to create - A single dashboard for both channels What you get: a complete presence on search engines, for the most efficient budget. ### GEO: get cited by AI GEO (Generative Engine Optimization) targets assistants that write an answer instead of showing a list of links: ChatGPT, Gemini, Copilot, Perplexity and Google's AI answers. These tools cite the sources they understand and trust. GEO makes your website easy for them to read, verify and cite. - Testing what AI tools currently answer about your field and your competitors - Factual, dated and sourced content that AI tools can reuse - Structured data and an llms.txt file that describe your business - Configuring AI crawler access (GPTBot, Google-Extended, Bingbot) according to your choices - Regular tracking of your citations in AI answers What you get: your business recommended, with its link, when someone asks an AI. 05 ### AEO: the direct answer AEO (Answer Engine Optimization) targets answers given without a click: the box at the top of Google, “People also ask”, voice assistants. The goal is to write the best short answer to a specific question on your website, so the engine reuses it as is and cites you. - Identifying the questions your customers actually ask - Short, clear answers, followed by the details - FAQ pages, definitions, tables and numbered steps - FAQ and HowTo structured data where relevant What you get: your answer displayed first, above all other results. 06 ### Local SEO Local SEO covers location-based searches, such as “web developer in Lyon”, “dentist near me” or “restaurant open now”. The results come mainly from Google Maps and business listings. It is decisive for a shop, a practice, branch offices or a service area. - Creating or optimizing your Google Business Profile and Bing Places listings - Consistent name, address and phone number across directories - Dedicated pages for each city or location - Customer review strategy and reply templates What you get: your business visible on maps and in searches across your area. 07 ### International SEO International SEO helps you get found in several countries and languages. Without a rigorous structure, your versions compete with each other or show up in the wrong country. We also adapt keywords to each market: people don't search with the same words in Paris, Montreal or Dakar. - Choosing the structure: subfolders, subdomains or country domains - Hreflang tags and translated page URLs - Keyword research specific to each language and country - Content adapted to each market, not a word-for-word translation What you get: the right version of your website, in the right language, for each target country. 08 ### Technical SEO Technical SEO ensures that crawlers can explore, understand and index your website, and that it is fast on mobile. It is the foundation: without it, even the best content stays invisible. Because we are developers too, we make the fixes ourselves instead of leaving you with a list of recommendations. - Crawling and indexing: robots.txt, XML sitemap, canonicals, 301 redirects - Speed and Core Web Vitals (LCP, INP, CLS) - Mobile version, HTTPS and security - Server-side rendering or prerendering for JavaScript sites (Angular, React, Vue) - 404 errors, duplicates, redirect chains and orphan pages What you get: a healthy, fast website that search engines and AI can fully read. 09 ### Content SEO Content SEO means answering your customers' questions better than your competitors do, using the words they use. Each page gets a precise role: one topic, one search intent, a clear structure. Useful, up-to-date content is also what AI tools cite most. - Keyword and search intent research - Organizing topics into coherent clusters - Editorial calendar and writing briefs - Writing or rewriting pages and articles - Updating content that is losing rankings What you get: pages that truly answer your customers' searches and turn them into leads. 10 ### On-page SEO On-page SEO covers everything that is set within each page: the title shown in Google, the description, the subheadings, the links between your pages, the page URLs. These are details, but they often decide whether people click on your result rather than your neighbor's. - Title tags and meta descriptions written to make people want to click - H1 to H3 heading structure - Internal linking between complementary pages - Short, readable page URLs - Structured data suited to each page type What you get: more attractive results in Google and more clicks at the same ranking. 11 ### Off-page SEO Off-page SEO covers everything that happens outside your website: links from other sites to yours (backlinks), mentions of your brand, your reviews and your reputation. For Google and AI alike, these are trust signals. We build them cleanly, never with bulk-bought links that expose you to a penalty. - Audit of your inbound links and cleanup of toxic links - Partnerships, guest articles and digital PR - Recovering lost links and unlinked mentions - Presence in recognized directories and sources in your industry What you get: a strong online reputation that lifts your entire website. 12 ### Video SEO Video SEO aims to get your videos showing on YouTube, in Google's Videos tab and in standard results. YouTube is itself one of the most widely used search engines in the world, and a well-optimized video attracts visitors for years. - YouTube titles, descriptions, chapters and keywords - Subtitles and transcripts, which search engines read - Thumbnails that make people want to click - Embedding on your website with VideoObject structured data What you get: videos found on YouTube and in Google that send traffic to your website. 13 ### Image SEO Image SEO helps you get found in Google Images and Google Lens, which are widely used for products, interior design, fashion, architecture and travel. Well-named, well-described and lightweight images also improve the speed and accessibility of the whole site. - Descriptive file names and alt text - Compression and modern formats (WebP, AVIF) - Sizes adapted to each screen and lazy loading - Image sitemap and structured data What you get: extra visitors from image search, and faster pages. 14 ### E-commerce SEO E-commerce SEO tackles the challenges specific to online stores: thousands of product pages, filters that create duplicates, out-of-stock items, descriptions copied from the supplier. We work on WooCommerce, Shopify, Odoo or your custom platform. - Optimization of category and product pages - Handling filters, pagination and sold-out products - Price, availability and reviews visible in search results - Product feeds for Google Merchant Center and Google Shopping What you get: your products found in Google and Google Shopping, right when people are looking to buy. Out of scope or optional - No guaranteed top ranking: nobody controls Google's or AI algorithms, and we don't promise it - Buying links and risky techniques (link farms, mass-generated content): never - SEA advertising budget: paid by you, directly to Google or Microsoft - Video and photo shoots: optional, on quotation Deliverables ## Search engine marketing: what you receive - Audit report with a prioritized action plan - Technical fixes implemented on your website - Keyword, content and campaign strategy - Dashboard and annotated monthly report Expertise ## Search engine marketing: technologies and practices Google Search Console · Bing Webmaster Tools · Google Ads · Microsoft Advertising · Google Analytics 4 · Matomo · Schema.org · Google Business Profile · Google Merchant Center · YouTube Studio · llms.txt · Web Audit Pro Our method ## We start where you are. A brand-new idea, a product already live or an urgent situation can't be handled the same way. We adapt how we start the engagement before applying a rigorous, transparent process. New website · 01 ### You are launching your website We build search optimization in from the design stage, plus ads so you are visible from day one. First steps - Keyword and search intent research - Optimized site structure and page templates - Launch SEA campaign if needed Existing website · 02 ### Your website doesn't bring in enough customers We find what is holding you back and start with the most profitable actions. - Full audit, including your visibility in AI tools - Priority technical fixes - Optimization of high-potential pages Traffic drop · 03 ### Your traffic has suddenly dropped Google update, redesign, technical issue or penalty: we find the cause before taking action. - Diagnosis of the drop (dates, pages, affected queries) - Fixing redirects and indexing - Recovery plan tracked every week How the engagement unfolds ## Every step produces tangible proof. You always know what's been done, what you're receiving and what needs to be approved before moving on. 1. 01 · 1 to 2 weeks **Audit and goals** We measure where you stand on search engines, maps and AI tools, and choose with you the types of search marketing that make sense. What we do - Technical crawl of the website - Analysis of rankings, traffic and competitors - Testing AI assistant answers about your field Why this step: Without an initial assessment, it is easy to invest in search marketing actions that will have no effect. The audit shows where you stand on search engines, maps and AI assistants, and where the quickest wins are. You get a prioritized action plan suited to your budget and your markets. How we proceed, line by line 1. 1 We start with a video call about your business, your customers, your markets and your sales goals. 2. 2 We crawl your website with an analysis tool to identify errors, blocked pages, slow pages and duplicates. 3. 3 We analyze Search Console and your analytics tool to measure your current rankings, traffic and conversions. 4. 4 We study the keywords your customers search for and how your competitors position themselves. 5. 5 We ask several AI assistants about your field to see whether and how your business is cited. 6. 6 We check your local presence, such as your business listing, if it is relevant to your activity. 7. 7 We present the audit report and decide together which types of search marketing are useful and what the priorities are. Who does what An SEO consultant carries out the technical audit and keyword analysis, with a project manager who builds the action plan. You share your sales goals and approve the priorities and budget. What you provide - Access to Google Search Console and your analytics tool - The list of your priority products or services and your markets - The names of your main competitors - Your budget and your approval of the action plan Deliverable Audit report and prioritized action plan Approval checkpoint You approve the priorities, budget and target markets. 2. 02 · 1 to 4 weeks depending on the website **Technical foundations** We fix whatever prevents search engines and AI tools from reading your website properly. What we do - Indexing, redirects and sitemap - Speed and Core Web Vitals - Structured data and llms.txt Why this step: A slow, poorly indexed or hard-to-read website prevents search engines and AI tools from understanding your pages, however good they are. Fixing these foundations makes every subsequent action effective. You start from a healthy base, with a precise log of every change. How we proceed, line by line 1. 1 We rank the technical issues from the audit by impact and start with those that block indexing. 2. 2 We fix indexing errors, broken redirects and duplicates, and update the sitemap and robots.txt file. 3. 3 We improve speed and Core Web Vitals: images, script loading, caching and hosting. 4. 4 We add structured data suited to your pages and an llms.txt file to guide AI assistants. 5. 5 We apply changes to a test copy whenever possible, then to the live website. 6. 6 We record every change in a shared log and check the results in Search Console and speed testing tools. Who does what A technical SEO consultant defines the fixes and a web developer applies them to the website. You give us the necessary access or liaise with your current technical provider. What you provide - Administrator access to your website, CMS or code - Access to your hosting or the contact details of your technical provider - Your agreement on the time slots for deploying changes Deliverable Fixed website and change log Approval checkpoint Search Console and speed tests confirm the fixes. 3. 03 · Every month **Content, authority and campaigns** We optimize and create pages, build your authority and launch the planned ads. What we do - Optimizing and creating priority pages - Links and citations from recognized sources - SEA campaigns, local listings, videos and images as planned Why this step: Search engines and AI tools highlight pages that clearly answer questions and websites recognized by other sources. This step creates that content, builds your authority and activates paid campaigns if they are part of the plan. You gain lasting visibility, and nothing is published without your approval. How we proceed, line by line 1. 1 Every month, we choose with you the pages to optimize or create, based on the action plan's priorities. 2. 2 We write or rewrite these pages to answer your customers' questions precisely, with carefully crafted titles and internal links. 3. 3 We seek links and citations from recognized sources in your industry, without buying dubious links. 4. 4 We update your local listings, videos and images with consistent descriptions and information. 5. 5 If the plan includes SEA, we create the campaigns, ads and conversion tracking in your advertising account. 6. 6 We submit every piece of content and every ad to you for review, then publish after your approval. Who does what A web copywriter produces the content, the SEO consultant manages authority building and local SEO, and an SEA specialist runs the paid campaigns. You contribute your business expertise and approve every publication. What you provide - Your expertise on your products, services and your customers' frequent questions - Access to your advertising accounts and business listings if needed - The monthly advertising budget if SEA campaigns are planned - Review of content and ads within the agreed timeframes Deliverable Published pages, earned links and active campaigns Approval checkpoint You review and approve every piece of content and every ad. 4. 04 · Ongoing tracking, monthly review **Measurement and adjustment** We track results and redirect efforts toward what pays off most. What we do - Tracking rankings, traffic and conversions - Tracking AI citations - Monthly report and new priorities Why this step: Search marketing is constantly changing with search engine updates, competitors and AI assistants. Measuring regularly lets you stop what doesn't work and strengthen what pays off. Every month, you understand what your investment is producing. How we proceed, line by line 1. 1 We continuously track rankings for priority keywords, search traffic and conversions. 2. 2 We ask AI assistants about your field again to track how your citations evolve. 3. 3 We monitor Search Console alerts and react quickly to any unusual drop. 4. 4 For SEA campaigns, we adjust bids, keywords and ads according to their profitability. 5. 5 At the end of the month, we write an annotated report comparing results with the indicators agreed at the outset. 6. 6 We present this report to you by video call and set the priorities for the following month together. Who does what The SEO consultant tracks the indicators and writes the report, the SEA specialist optimizes the campaigns and the project manager leads the review. You share your sales results and approve the new priorities. What you provide - Continued access to your analytics tools and Search Console - Your feedback on the enquiries and sales actually generated - Time each month for the review and approval of priorities Deliverable Annotated monthly report Approval checkpoint The indicators agreed at the outset show the progress. ### One conversation is enough to choose the right starting point. We look at your context before proposing a clear scope, timeline and responsibilities. Our team is spread around the world. Depending on your project, if a team member is present in your country of residence, they can meet you to follow up on your project. [Schedule a first call](https://dealmood-solutions.com/en/contact?service=referencement) ## Search engine marketing: frequently asked questions SEO, SEA, SEM, GEO, AEO: where should I start? Almost always with technical and content SEO, because they also serve GEO and AEO. SEA comes in if you need immediate results, local SEO if you welcome customers on site, international SEO if you target several countries. The audit tells you exactly which ones are useful for you. How long does it take to see results? SEA ads are visible from day one. Technical fixes often take effect within a few weeks. Lasting progress in organic search generally takes three to six months of regular work: we show you the progress every month. Do you guarantee the top spot on Google? No, and be wary of anyone who does: nobody controls the algorithms. We commit to the work delivered, to transparency and to indicators we track together. Can you work on a website you didn't build? Yes: WordPress, Shopify, WooCommerce, Odoo, Angular, React or a custom site. Because we are developers, we can make the fixes ourselves or pass them on to your provider with precise instructions. Do you work with clients in every country? Yes. We work remotely with clients around the world, in French, English, German and Italian, and we optimize websites for several markets and in several languages. Your project deserves a clear framework ## Let's build a solution that fits you. Tell us what you need. We'll reply with clear initial guidance. [Start the conversation](https://dealmood-solutions.com/en/contact?service=referencement)