--- title: "WhatsWay — Marketing and customer relations on WhatsApp Business" description: "WhatsWay, the SaaS platform from Dealmood & Solutions LTD for WhatsApp Business: campaigns, shared inbox, automations, AI assistant, website widget, Shopify…" url: https://dealmood-solutions.com/en/products/whatsway lang: en alternates: fr: https://dealmood-solutions.com/produits/whatsway de: https://dealmood-solutions.com/de/produkte/whatsway it: https://dealmood-solutions.com/it/prodotti/whatsway --- SaaS · Marketing and customer relations V1.0Release on December 21, 2026· Winter 2026 # WhatsWay Your customers are on WhatsApp. So is your business. WhatsWay is the platform from Dealmood & Solutions LTD that turns WhatsApp Business into a genuine sales and service channel: large-scale campaigns, an inbox shared by the whole team, automations, an AI assistant, a widget for your website and recovery of abandoned carts. It is built on Meta's official WhatsApp Cloud API. [See the platform](https://dealmood-solutions.com/en/products/whatsway#captures) · [Request a demo](https://dealmood-solutions.com/en/contact) Official WhatsApp Cloud API · Shared inbox for the team · 8 languages Real screenshot, with a demo shop and contacts The problem ## One phone for the whole team does not scale. WhatsApp is the messaging app your customers open every day. But with the WhatsApp Business app alone, a team shares one phone, sends its promotions by hand and measures nothing. ### A single phone Conversations stay on one device; it is impossible to split customers between several people. ### Manual sending A promotion sent contact by contact, with no scheduling or personalisation. ### No measurement How many messages were delivered, read, or answered? Nobody knows. In pictures ## The platform, as it really is No mock-ups: the WhatsWay screens with Atelier Kone, a demo fashion boutique, its customers and its campaigns. Dashboard Campaigns Message templates Contacts Automations Website widget Features ## Sell, reply, automate Everything you need to make WhatsApp a channel in its own right, from the first campaign to after-sales service. ### Campaigns Send to groups, from a CSV file or via API, scheduled, paused or resumed, with delivered, read and replies. ### Shared inbox All conversations live, assigned to agents, pinned, with media and template replies. ### Approved templates Created in WhatsWay, submitted to Meta and synchronised: marketing, utility, authentication, carousel. ### Visual automations A drag-and-drop flow editor: keywords, questions, delays, conditions, assignment and webhooks. ### AI assistant Automatic replies trained on your documents, web pages and Q&As, with handover to a human. ### Contacts and groups CSV or Excel import and export, groups, tags and segmentation. ### Widget for your website A chat bubble to embed on your website, which replies with AI and sends leads to the shared inbox. ### Multiple numbers Connection through Meta's embedded signup, health monitoring of each number and coexistence mode with the app. ### Analytics and reports Delivery, read and reply rates, by period and by campaign, with export. ## For online shops Connect Shopify or WooCommerce in a few clicks: WhatsWay takes over on WhatsApp. - Abandoned cart recovery via WhatsApp - Order and shipping notifications - Confirmation of cash-on-delivery orders - Automatic customer synchronisation ## For developers A documented REST API and webhooks to plug WhatsWay into your tools. - REST API: messages, contacts, groups, templates and campaigns - API keys and rate limits depending on the plan - Webhooks: message received, status, campaign completed, template approved - Built-in documentation and call log SaaS model ## One platform, as many businesses as you like Each business signs up, connects its WhatsApp numbers and chooses a plan. The platform console manages customers, plans and their limits, subscriptions and payments. - Monthly or annual plans, with their limits and features - Payment through Stripe, PayPal, Razorpay, Paystack or Mercado Pago - Teams with roles and permissions: administrator, manager, agent - Customisable platform name, logo, colours and languages Platform console: the subscription plans Technology & architecture ## Under the hood of WhatsWay An end-to-end TypeScript application: React and Vite for the interface, Express for the API, PostgreSQL with Drizzle for data, Socket.IO for the live inbox and BullMQ to send campaigns at the pace Meta allows. Architecture diagram · Product coreData flow 1. 01 Interfaces - Business areaReact 18, TanStack Query, shadcn/ui, Tailwind CSS - Platform consoleCustomers, plans, subscriptions, gateways, languages, logs - Site widgetScript to embed on any website, AI-powered replies 2. 02 WhatsWay API (Express) Node.js 20, TypeScript - Shared inboxConversations, assignment to agents, pinning, Socket.IO - Campaigns and automationsBullMQ queues, scheduling, throughput according to the Meta tier, keyword flows - Public API and webhooksAPI keys, per-plan limits, signed outgoing events 3. 03 Data and services - PostgreSQLDrizzle ORM, sessions, optional read replica - RedisSending queues and Socket.IO adapter across instances (optional) - WhatsApp Cloud APISending, templates, webhooks and Meta embedded signup - OpenAIReply assistant trained on your documents and your Q&As ### The journey of a campaign 1. 1 · The team picks a Meta-approved template, the audience (groups, CSV file or API) and the send date. 2. 2 · A scheduled task launches the campaign; each recipient enters a BullMQ queue. 3. 3 · Messages are sent to the WhatsApp Cloud API at the rate allowed by the number's tier. 4. 4 · Meta's webhooks report delivered, read or failed; statistics update live. 5. 5 · Replies arrive in the shared inbox, where an agent, an automation or the AI takes over. ### Architecture choices - Multi-businessEach business connects its own numbers; all data is partitioned by number and by account. - Controlled throughputSends respect each number's messaging tier, from the 250 tier to unlimited. - Fine-grained permissionsAdministrator, manager or agent: each team member sees only what their role allows. - Open to developersDocumented REST API and outgoing webhooks to plug in a CRM, a shop or an internal tool. ### Every technology, by family Front-end - React 18 - TypeScript 5.6 - Vite 7 - Tailwind CSS 3 - shadcn/ui - Radix UI - TanStack Query - Zustand - React Flow - Recharts Backend - Node.js 20 - Express 4 - Drizzle ORM - Zod - Passport - JWT - node-cron - esbuild Data & storage - PostgreSQL - Redis - Amazon S3 - DigitalOcean Spaces - Google Cloud Storage Real-time - Socket.IO - BullMQ - WhatsApp Cloud API - Webhooks Artificial intelligence - OpenAI - Knowledge base (PDF, Word, URL) Payments & third-party services - Stripe - PayPal - Razorpay - Paystack - Mercado Pago - Shopify - WooCommerce Authentication & security - Roles and permissions (RBAC) - Email code - API keys - Rate limiting - bcrypt Quality & tooling - Vitest DevOps & CI/CD - PM2 - Nginx - Built-in updater Inventory taken from the product's source code and configuration. Frequently asked questions ## Everything about WhatsWay Yes: WhatsWay uses Meta's WhatsApp Cloud API. The number is connected in a few steps through Meta's embedded signup, and can remain usable in the WhatsApp Business app in coexistence mode. WhatsApp is a trademark of WhatsApp LLC. WhatsWay uses Meta's WhatsApp Cloud API and is neither affiliated with nor endorsed by Meta. ## Make WhatsApp your best salesperson Shop, agency, school or customer service: write to us for a WhatsWay demo tailored to your case. [Request a demo](https://dealmood-solutions.com/en/contact) · [Back to products](https://dealmood-solutions.com/en/products)